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Visa Launches Fraud Protection Product |
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Increase customer confidence and reduce losses with Verified by Visa - now at Paymentech. |
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Delivering a sense of security to consumers is essential to building your online business. To help you deliver
peace of mind to your customers, Visa has launched a new fraud protection product.
Created to add a new level of security to Internet transactions, Verified by Visa is an innovative online
service that verifies a cardholder's ownership of an account in real time during an online payment transaction. This application
gives Visa card Issuers the ability to confirm a cardholder's identity using a variety of authentication methods, including
passwords, chip cards and digital certificates. The system also provides merchants with real-time authentication results during
the checkout process. This process creates a safer and more cost-effective ecommerce solution for you and your customers.
Verified by Visa benefits include:
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Increased online card usage resulting from a more secure ecommerce payment environment |
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Reduced fraud losses because the cardholder's identity has been authenticated |
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Lower transaction costs through fewer chargebacks and disputes |
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Enhanced reputation as a secure shopping site through participation in the program and the display
of the Verified by Visa logo on your site |
Considering the growth of ecommerce and the number of consumers who continue to join the Internet community, it is vital that
we continue to invest resources in enhancing online security measures. Verified by Visa creates a solid foundation for secure
transactions to instill consumer confidence, increase card usage and create a safe ecommerce environment for merchants,
cardholders and card Issuers alike.
For more information on Verified by Visa, contact your Paymentech Account Manager.
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